Articles

Field notes from the work.

Pricing, launches, customer interviews, and the quiet decisions that compound. Written for people running a course business who want to think clearly about it.

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Enemies of your course business

Today's wins don't guarantee tomorrow's survival. Spot the market shifts before they hit your course business.

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Launches that don't break you

4 essays
  1. Detailed launch plans make you more moneyWorking on the fly is how silly, expensive mistakes happen. A real launch plan removes the guesswork.
  2. The lie that costs you thousandsRush equals ruin. A launch story I wish I'd heard before I shipped mine.
  3. Course sales, revenue, and conversions are down→ A good thing?A down quarter can be a deliberate trade. The question is whether you traded for something that compounds.
  4. Your course is always open, but is it selling?Evergreen courses still need urgency. The honest kind, not the countdown-timer kind.

Pricing, boundaries, and what you're worth

2 essays
  1. How to slay pricing fearsThe pricing block most course creators don't know they have, and what changes when they name it.
  2. How boundaries increase your net worthPricing, availability, and framing teach your audience how to treat you. Most course creators teach the wrong lesson.

Customers, feedback, and signal

4 essays
  1. Fast, honest feedback is like buried treasureA three-step way to get honest feedback before the market gives you the unkind version.
  2. Client profile: The $99k course launch at 97% profitWhat Kieran Drew did differently in the weeks before his launch, and what most course creators skip.
  3. Celebrate wins and earn more customers and more freedomMost course businesses ignore the easiest growth lever they have: their customers' wins. Here's what that costs them.
  4. What I learned from Jon Brosio...Working with people you trust reveals what you can't see on your own.

Course craft

2 essays
  1. Justin Welsh, Ali Abdaal & Warren Buffet know thisThree operators in three industries who all bet on authority over polish. Here's why it pays.
  2. Master this skill for higher course salesOne skill makes course recording faster, podcast appearances sharper, and webinars worth showing up to.

The business behind the business

3 essays
  1. What bottleneck is holding back your course business?The bottleneck in your course business is rarely where you think it is. It's usually one decision back.
  2. What's most important for your course?One thing inside your course business decides the ceiling. Most creators are optimizing everything but that.
  3. How I failed (so you don't have to)Validate early. Validate often. The first business I built failed because I skipped both.