The Offer Map
Make more from the audience you already have, not the one you're chasing.
The money you're missing isn't in more leads or more ad spend. It's in the parts of your offer that you haven't built yet.
Most of us treat our offer as a single "thing" with a price attached to it. But in reality, your offer is made up of so much more than the core thing you sell. It's made up of ten specific parts, and when a part is missing, your profits suffer.
Read it in order. By the end you'll have your own offer on the map and know the one element to fill first.
Free to read, no sign-up. The calculator at the end is the only part that asks for an email.
Read it in order
Six short parts, start to finish. Each one fills in a few elements of the map, and the last one walks a real offer through all ten so you can build yours.
- Your offer is built from ten partsIncrease profits with the leads you already have
- The OfferYour core product, enhanced
- The ExtendersThree elements to raise what a yes is worth
- The MotivatorsThe elements that move someone to act
- Plotting the mapTake what you have today and put it on the map
- Putting it to work+ the CalculatorWalk one offer through all ten elements, then build yours
Free tool
See what your own offer could earn.
Drop in your list size, your prices, and your conversion rates, then watch the launch total move as you fill each element.
Included at the end of the series.
Put your own offer on the map and find the element to fill first.
Start with Part 1Not sure which empty element is costing you the most?
That's the hard part to see on your own, because you're too close to your own offer. It's the first thing we'd work out together, one on one, on your actual offer.