Putting it to work

Let me run one offer through the whole map, then you take it from there.

One offer, ten elements

Say the core offer is a six-week course that teaches YouTube creators to write a script that holds an audience, priced at $400. Watch the map fill in, group by group.

The Offer

• Core offer: the six-week script course, $400.
• Tiers: the course on its own at $400. The course plus a monthly group critique at $900. The course plus four one-to-one script reviews, capped at ten seats, at $2,500.
• Bonuses: a swipe file of scripts that already worked, so nobody starts from a blank page.

The Extenders

• Order bump: a $39 printable scripting workbook at checkout.
• Upsell: right after they buy, a live two-day script intensive at $1,500.
• Downsell: for the ones who pass, the recording of that intensive at $250.

The Motivators

• Guarantee: watch the first two modules, ask for a full refund inside 30 days, no hoops.
• Scarcity: the one-to-one tier capped at ten, because that’s all you can review well.
• Urgency: enrollment closes Friday, the cohort starts Monday.
• Surprise: a few days after the sale, you send a recorded breakdown of two of your private client’s biggest before and after script transformations.

The result

Run the math, even roughly.

With a flat offer, 100 buyers all pay the $400 course, and that’s $40,000. That’s where it ends.

Now let the tiers and the add-ons do their work.

Of those 100, a handful step up to the $900 tier and one or two reach the $2,500 one. On the way to checkout, a good number grab the $39 bump, and after they buy, a few take the $1,500 intensive. None of it came from new traffic. Every dollar came from people who had already decided to trust you, and the same 100 buyers are now worth more than the flat $40,000 without a single new lead.

Let me say that again. This is money you earn from people you’re already in a sales conversation with.

I’m not going to hand you a tidy grand total here, because yours won’t be tidy. Your tiers, your take rates, and your prices are your own, and the only mix that matters is the one your buyers actually choose. The point isn’t the number. The point is that the same launch, reaching the same people, is worth more once the architecture around the core does its job.

Here’s a real one, smaller and less rounded than the example above. One of my clients, a doctor who runs interview prep for other doctors, added a single order bump at checkout: a set of practice interview questions for about $24. Roughly half the people buying her course added it. She didn’t run a single new ad to make that happen. She just stopped leaving it on the table with the people who were already paying her. A modest add-on, an easy yes, real money she’d been walking past for years.

Now build yours

You just watched it run on the script course. The real version is the one you do with your own offer in front of you.

1. Lay your offer across the ten elements the same way.
2. Mark the ones sitting empty.
3. Start with the gap that would do the most for your business, filled in your buyers’ own words.

The hard part isn’t the map

By now the map is easy to draw. The hard part is the next move. You have to decide which empty element to fill first, what exactly goes in it, and how to price and word it so your buyers say yes. That’s tougher for you to do on your own, because you’re so close to the source.

This is what I do, one on one, with every client. Together, we put your real offer on the map, find the gap that’s quietly costing you the most, and build it in your buyers’ own words. Not a group program or a forum where you wait your turn. Just you and me, on your actual offer. If that’s the kind of help you’re after, here’s where we start.